The beginnings of dries van noten
Dries Van Noten was born on 12 May 1958 in Antwerp into a fashion environment with a family of tailors. Her parents ran a luxury men’s ready-to-wear shop, her grandfather was a tailor. He belonged to the third generation of the line of tailors. His father liked to take him to Paris or Florence to attend the fashion shows where he bought his collections. He studied at the Royal Academy of Fine Arts in Antwerp, which is the fourth oldest art academy in Europe. He graduated in 1981 and worked as a stylist with Ann Demeulemeester, Walter Van Beirendonck, Dirk Van Saene, Marina Yee and Dirk Bikkembergs, “the Antwerp Six”. Five years later, in 1986, he presented his first collection in London with his five collaborators, followed by Florence and Milan. The pieces went like hotcakes, Barneys in New York for example. It was he in particular who managed to stand out and be known worldwide. In 1989, he opened his first shop in Antwerp, of course under the name “Het Modepaleis”. In the 1990s he created costumes for ballets, including the Paris Opera. In the same period, he opened showrooms in Paris in the Marais and in Milan. In 1991, he presented his first Men’s fashion show in the Paris showroom. In the capital, after the showroom, the first boutique appeared in 2006 in the 6th arrondissement, on the Quai Malaquais. He is currently working alongside Patrick Vangheluwe, his business partner.
THe dries van noten Style
The Dries Van Noten style is the result of an eclectic mix of sophisticated embroidery, ethnic motifs, prints of all kinds and meaningful colours on a multitude of layers. The measurements are often different, he does not rely on a single silhouette uniformly on his runway shows. On the strength of his artistic background in the fine arts, he often takes up artistic movements such as expressionism and pointillism. He is inspired by art, music and music. He also draws his fantasy from the exhibitions of paintings he has had the opportunity to see. Contradictorily, the advertising and marketing vision of the brand is discreet and sober. The fashion shows and collections are not promoted excessively as other fashion houses do on the same scale: even if Dries Van Noten does not consider his creations as haute couture but as ready-to-wear.