Tableware by Massimo Vignelli & Helleware: An iconic and practical dinner service.

Massimo Vignelli said “Stacking is what you do with rubbish. Stacking is what you can only do with design”, renowned for creating the identities of the New York City Transit Authority. He is the initiator of the Guggenheim Museum and American Airlines. He designed his melamine dinner service in 1965. Vignelli’s stackable plastic tableware is known today as Hellerware, the name of the manufacturer who introduced the collection to the United States. It adheres to many central principles of good design: accessibility, durability, democracy, function.

It is unbreakable, dishwasher safe and can be used outdoors. It is emblematic for its practicality and clean design. While the stackable tableware was first produced in a canary yellow hue and remains available in a rainbow of colours (with vintage sets listed on eBay and Etsy), the pure white option feeds today’s thirst for minimalist design met with maximum utility.

Heller and Massimo vignelli - Maxmug and table ware (1964).